How To Attract New Employees Through Social Networks
Social networks have become another source of talent acquisition. Platforms such as Linkedin, Facebook or Twitter can be a perfect channel to find new candidates.
To have a reference, in March 2016 the world population was 7.4 billion people. Of all of them, 3.17 billion are Internet users, and 2.3 billion have profiles on social networks according to Brandwatch data. Through this channel, we can reach a large audience. Without a doubt, we must take advantage of it.
The selection and recruitment of candidates through the Internet consists, mainly, of connecting with them. And social networks are precisely the place where people come to express their opinions and interact with other users.
LinkedIn, Facebook and Twitter are suitable platforms for recruiters to connect with candidates. Inevitably, through these channels, we reach many people that we would not have located through traditional means.
According to Top People USA, each company must have its recruitment strategy in social networks. Discover what steps to take to create yours.
Steps to create a strategy for recruiting employees through social networks
Participate in the appropriate conversations
The key is to know how to listen among all the discussions that are generated between social networks and find the right candidate. Being present in LinkedIn groups will allow us to show members the job offers that may interest them.
Promotes the company culture
In your strategy, you must not only share job offers. It is essential that you share content that conveys the advantages of working in your company. A differential culture will attract new candidates.
Do not despise minority channels
In addition to being present on Facebook, LinkedIn, etc. Do not forget that there are more niche platforms where you can find particular profiles. For example, if they are search engine developers, you will have to visit GitHub.
Involve your employees
They can be your best ambassadors. Invite them to share their day to day and be transparent about what happens in the company.
In addition to all this, you must build your presence on LinkedIn. As you know, in the professional platform par excellence. There it is essential that you have clear your strategy and execute it from the beginning.
Tips for your company profile on LinkedIn
Complete all the information of your company profile
When a user searches for you, you can find all the information you need about the company, jobs available, etc.
Use filters to find the right candidates
You can search by location, companies in which you have worked, years of experience … This will help you locate the perfect candidate among hundreds of users.
Leave your mark
The most talented people receive many messages through Linkedin. Do not copy/cut and paste the same word for all your candidates. Write a personalized paragraph for each one where you explain what has caught your profile’s attention, etc.
With all this information, you can now create a recruitment strategy through networks for your own company. Remember to value your culture and personalize communications with each candidate. In this way, you can make a selection process through social networks in a successful way.